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The Amazing World of Coca-Cola



1.5 billion servings a day

1.5 billion servings a day

One of the largest corporations on the planet, not to mention the world's largest beverage company, Coca-Cola is a brand unto itself. Selling one of the most popular drinks ever, Coca-Cola could easily rest of its laurels, but the company is constantly evolving and transforming itself.

Despite the company being founded in 1892, the actual Coca-Cola formula and brand was bought in 1889, three years after it was invented by John Stith Pemberton. Today, Coca-Cola is so popular it is estimated that 1.5 billion Coca-Colas are served each day. However, with the company owning other drinks such as Oasis, Sprite, Fanta and Minute Maid, the company sees over 50 billion of its products served each day. Unsurprisingly, the companies profits are enormous - in 2008, they were estimated to be in excess of $1 billion.

The infographic below looks at the facts which make up the amazing world of Coca-Cola.

 

Coca Cola Inforgraphic

In the next issue of CXO, we speak to Coca-Cola Enterprise's CIO, Esat Sezer all about the company's IT transformation. With such a large global workforce, one of the projects Sezer has spearheaded is to implement improved communication and collaboration between employees, particularly those managing day-to-day operations, and boost productivity. As such, the company has liaised with Microsoft to create a Software-as-a-Service (SaaS) communications platform in order to promote company initiatives and deliver video and audio messages.

 

The technology has been a boon to the company,with over 72,000 users now having access to the 'Coke cloud' with email and instant messaging. "It exceeded my expectations," said Sezer to CXO's Satoshi Kuko.

"From the business standpoint, how we came to the conclusion to drive this communication collaboration capabilities in the cloud was a result of a pretty comprehensive executive communication strategy that we developed."

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