Zappos and Amazon. Two titans, two stories, what's the outcome?

Two titans, two stories - two endings, however...

Arguably, two of the most influential internet retail titans of the last fifteen years, or more likely, ever, have come to an agreement that not only has never been eluded to, but has never been even mentioned, neither public or privately.

Obviously a deal like this comes down to money, and not the type of money we're used to. The type of money that makes millionaires yearn to be billionaires.

Shares or cash? Cash or shares?

It doesn't really matter to the average American consumer; the consumer that both camps claim to put at the forefront and pinnacle of their business plan, but also at the pinnacle of their corporate culture. Really?

It's obviously a recession, something everyone is not only aware of, but is also consciously thinking about. Common knowledge preaches that there are certain companies, conglomerates, organizations, that turn this negative into a positive. This may be the tell tale sign.

Customer experience? Of course it's important, but only at a minimal cost. While the talk about the web usually leads to hot air and blow harding about ‘next generation' and ‘new age', in a fifteen minute internet post it has become quite apparent that the web cannot change one thing. The bottom line is always the bottom line.

Tony Hsieh has been fond of saying we ‘hire for attitude, the rest can be trained'. Maybe for phone sales and customer service, but does this go for the CFO? Too early to tell, but listening to him a few months ago tells one of two things: Clear denial, or attitude isn't too good at predicting long term benefits. Which ‘are huge'.

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