The internet and social media networks have taken the world by storm in recent years. Estimates indicate more than 1.1 billion people worldwide use social networks to connect with friends and/or co-workers, do niche networking, and market their products or services.
To reinforce this trend, this year Pepsi chose to cancel its 23-year tradition of Super Bowl TV commercials, deciding instead to invest the money in social media campaigns. Social media is quickly becoming an effective and cost efficient communication tool in the online branding and marketing space. Many small, medium and enterprise-level companies are searching for unique ways to use this space to increase their online visibility and generate two-way conversations.
A new approach to marketing
Social Ad Marketing is a netSpray-branded marketing and advertising strategy that utilizes patent-pending dynamic ad ‘widget’ technology. Acting as traveling billboards, these ad widgets can be distributed all over the internet and social sites, increasing the effectiveness of online marketing campaigns. The ad widgets initiate the conversation by driving more web traffic and lead generation to the advertisers content, and resulting in higher online conversion rates.
Similar to the look and feel of typical banner ads, netSpray’s widgets are custom-designed ‘ads’ that can be easily copied and pasted in many online locations including social sites, websites, blogs and marketplaces to communicate a message and drive a target audience to specific content. These ad widgets are considered ‘intelligent’ because they possess more capability than just a simple URL re-direct.
netSpray’s patent-pending technology permits widgets to be modified across all locations on the internet at the click of a button. Other intelligent features include an on-widget countdown clock and real-time product inventory counter for time and inventory-controlled marketing campaigns. netSpray’s patent-pending technology also allows the scheduling of pre-determined and automatic rotation of widgets through a feature called ‘ad-rotation stacking’.
When blending the distribution of these ad widgets into a social media marketing campaign, online marketing and advertising strategies become more robust. Anyone wanting to either market a product or service, promote an event or brand themselves, will unleash the power of the internet.
Advanced social media marketing
Industry research indicates that campaigns utilizing social media versus any other form of marketing, attract more views, generate more interest and can increase revenue. Why? netSpray’s belief is because of the incredible opportunities to saturate your clearly defined brand message to your target audiences with so much frequency. That is why it is critical to utilize multiple social media tools in any successful marketing campaign.
Another tool in the social media marketing toolbox is netSpray’s Spotlight Portfolios. A Spotlight Portfolio is a single online web page to communicate and brand clients’ messages to their target audiences. When integrated with netSpray’s intelligent ad widgets distributed across the internet, the widgets direct more traffic to the Spotlight Portfolio.
Different from a website or other online profile, Spotlight Portfolios are customized for your specific personal, product, or corporate personality. The menu of personalized tools to add to this single online page is broad – text, video, audio, photography, calendar, contact, hyperlinks and, of course, intelligent ad widgets. For instance, job seekers can effectively differentiate themselves by utilizing social ad marketing as part of their branding efforts via Spotlight Portfolios. The sports, entertainment, fashion, hospitality, travel, B2B and B2C businesses and other industries have also demonstrated success with these progressive social media tools.
Many individuals and organizations have realized success utilizing netSpray’s Spotlight Portfolios and intelligent ad widgets in their social media campaigns. In 2010 The US Jaycees increased their annual conference attendance by more than 300 percent using netSpray’s tools, while their pre-registration for 2011 increased by 3000 percent! netSpray’s Social Media marketing tools are helping to change the face of The US Jaycees. “Our new brand development and implementation, membership growth programs, and event promotions have a new level of success thanks to netSpray’s intelligent ad widgets and integrated social media marketing campaigns,” says The US Jaycees’ 90th President, Jeff Lank.
CBS Sports’ In the Pits Racing Radio used netSpray to livestream the kick off of NASCAR’s Sprint Cup Media Day from the Hard Rock Cafe in New York. The event was pre-launched through netSpray’s social technology services to promote live interviews with 12 of the top drivers at that time. “netSpray has uniquely facilitated the racing industry through PMM and CBS Sport’s ‘In The Pits Racing Radio’,” says Larry O’Donohue, CEO of Performance Motorsports Marketing and In The Pits Racing Radio. “The company’s Spotlight Portfolios, combined with exclusive intelligent widget technology, deliver measurable return on investment and cut our clients marketing spend. They offer truly unique, state-of-the-art technology solutions at an affordable price.”
Former Downhill Skiing Olympic Gold Medalist Diann Roffe, now Consolidated Graphics’ Director of Business Development, is another to have benefitted from netSpray’s approach. “Working with netSpray was the first step in outgrowing my linear thoughts on digital marketing,” she explains. “My Spotlight Portfolio created a fresh look and stronger presence across digital media channels, while netSpray’s dynamic ad technology smothers local digital advertising with its ‘intelligence’ and ability to blanket the internet.”
Meanwhile, other organizations that have garnered similar success include Performance Motorsports Marketing, Riley’s Toys Foundation, The Texas Board of Education via ‘Get There Texas’, Green Integrated Services, Duramed’s LPGA Turkey Hill Classic and Golf Fusion.
Social media is here to stay. Combining netSpray’s Social Ad Marketing with social media marketing represents a new approach to market and promote individuals and businesses, grow brand awareness and leverage state-of-the-art social media tools and techniques.
Rick Hogan, netSpray’s CEO and President, has more than 30 years’ experience in start-ups and global information technology management. His résumé includes senior positions with Brocade Communications, Dell Computer and Electronic Data Systems/Hewlett Packard and as co-founder of InSource Partners Corporation.
Social Ad Marketing is a great fit across most markets. Patent-pending and unique features of the netSpray intelligent ad widget include:
1 Dynamic widget modification across all internet locations with one click
2 Automated widget rotations via ad-stacking eliminates manual effort
3 Real-time visible inventory counters eliminate over-selling
4 Real-time visible countdown clocks eliminate missed campaign deadlines
5 Viral-like ‘copy and paste’ capabilities allow anyone to place a widget almost anywhere on the internet