Ben Fertic began racing the relatively new Ironman event in the mid-80s while running his own IT business. Then in 1999 he was asked to be the CEO of the World Triathlon Corporation (WTC), something he has relished ever since. In an exclusive interview with Business Management Ben discusses the similarities between taking part in Ironman and the business of running the WTC, overcoming challenges like the Ironman Access program, competing and marketing a relatively new event like Ironman and the WTC plans to encourage children to be more active by competing.
Michael Luger, Director of the Manchester Business School, outlines what b-schools must learn from the economic downturn.