Customer relationship management (CRM) applications have finally evolved from a risky 18-month IT project into an essential productivity tool that any size business can easily purchase and deploy. CRM is finally ready for prime time.
By Robin Scaffer, Innovation Strategist for NICE Systems
By Gordon Husbands, Worldwide VP Sales and Marketing, Wordbank
The evolution of CRM technology allows firms to automate and integrate a range of separate business functions to build up customer profiles and track changes in demand.
By Dan Bobinski, President and CEO of Leadership Development Inc.