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Chairman, GDS International
Sales and the 'Talent Magnet'
A lot is written about being a ‘Talent Magnet’, either as a company, or as President. It’s all good practice – listen, mentor, reward, provide clear goals and career maps. Good practice for the employer, but what about the employee?24 May 2011
Focus Area: Business Creativity
Major League Challenge
The 2010 World Cup has once again brought the spectacle of Soccer into millions of US homes. Business Management asks: can the MLS ride this wave of interest, or will Americans’ innate aversion to the sport continue to hinder its expansion?
Work Hard, Play Hard
Some interesting news from the corner office: Mattel is not a toymaker. Or at least, it’s not just a toymaker: it’s a “people development” company. Here, CEO Bob Eckert explains why encouraging people to enjoy themselves actually takes a lot of hard work – and why the approach paid dividends during the firm’s recall crisis and recent downturn in the economy.
Driving Design Forward
What happens when you take California car culture, mash it up with German precision engineering, and let the result loose on everything from yachts to mobile telephones? You get the most innovative company in the world. Laurenz Schaffer, President of DesignworksUSA, lifts the hood on a creativity engine.
The Creative Side of Puma
How do you promote an über-cool brand for the fickle sports lifestyle consumer? Antonio Bertone, former record shop owner and club promoter, and now Puma’s global Chief Marketing Officer, offers a candid insight into his creative side.
The Tablet PC and the Future of Publishing
The tablet PC is revolutionizing the way we consume media, but what does this mean for the future of publishing?
Source: www.busmanagement.com© 2012 GDS Publishing Ltd. All rights reserved.