When someone tells you that their company is ‘an ideas factory’, the typical reaction is to roll one’s eyes. However, when that person is Bob Seelert, Global Chairman for Saatchi & Saatchi – the most famous advertising company in the world – then perhaps it’s time to sit up and take notice.
After a decade of losing ground in the battle for internet domination, AOL has regrouped, parted company with Time Warner and struck out on its own once more. But can ex-Google exec Tim Armstrong help the firm recapture its position as the world’s number one internet platform?