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Chairman, GDS International
Sales and the 'Talent Magnet'
A lot is written about being a ‘Talent Magnet’, either as a company, or as President. It’s all good practice – listen, mentor, reward, provide clear goals and career maps. Good practice for the employer, but what about the employee?24 May 2011
Focus Area: Customer Experience
How to Market in Hard Times
Luke McKeever, CEO of Portrait Software, reveals why optimization and customer centricity are key to marketing in a tough climate.
More Is Not More
Joe Barrett, CEO of Quantum Art, a leading WCM provider, on the lure of biting off more than you can chew ... or need.
The Customer Is Always Right
Ian Michaels, Senior Research Analyst of Aberdeen Group’s customer management group, reveals why customer experience is a key competitive differentiator in both good times and bad.
New Rules of the Game for Successful Innovation
By ClearAction. A new understanding of innovation success factors is making traditional logic obsolete. Successful innovation has less to do with the best investment, technology, research and designers, according to Booz Allen Hamilton: “Unless their R&D efforts are driven by a thorough understanding of what their customers want, their performance may well fall short — at least compared to that of their more customer-driven competitors.”
Today’s Marketing Isn’t Monkey Business
Slashed budgets. Reduce staff. Increased pressure to deliver results. Marketers need to break away from traditional thinking and embrace Trigger Marketing, where Timing is Everything. By Portrait Software
Source: www.busmanagement.com© 2012 GDS Publishing Ltd. All rights reserved.