Many global platforms and systems are being built and rolled out across the globe to support the ?think global, act local? approach so that every territory can get closer to the customer.
Cultural nuance is a very real phenomenon and will impact the effectiveness of your content.
This article examines the issues involved and explores some methods for improving not just the efficiency but also the effectiveness of creating multilingual business communications.
Why should your products/services/processes be designed and ready to ?go global? from day 1?
By Bill Sullivan, Program Director for Globalization, IBM Corporation