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Where our team of editors discuss what they think about the current BM issues.
VP of Sales and Marketing - LogMeIn
Don't miss your connection!
Seth Shaw, VP of Sales and Marketing at LogMeIn, discusses how business travellers can stay connected during their travels05 Jul 2010
Focus Area: Direct Marketing
Solving today’s sales and marketing challenges
Attempting to acquire new customers and sell new solutions to existing customers, US companies spend over US$1.2 trillion annually on sales and marketing functions.
National do-not-call: navigating the winds of change
As the number of consumers on the national Do-Not-Call registry exceeds 60 million, telemarketers are scrambling to comply with the latest regulations to avoid fines
Direct approach
BMA spoke exclusively to John A. Greco, Jr., newly-appointed President and CEO of the Direct Marketing Association, about the way forward and how the DMA will be acting to support its members.
Direct into the future
US direct marketing expert Howard Draft on how to reach today?s consumer in an increasingly fragmented world.
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