Saturday, February 4, 2012
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Spencer Green
Chairman, GDS International
Chairman, GDS International
Sales and the 'Talent Magnet'
A lot is written about being a ‘Talent Magnet’, either as a company, or as President. It’s all good practice – listen, mentor, reward, provide clear goals and career maps. Good practice for the employer, but what about the employee?24 May 2011
Focus Area: Direct Marketing
Direct Marketing
Solving Today’s Sales and Marketing Challenges
Attempting to acquire new customers and sell new solutions to existing customers, US companies spend over US$1.2 trillion annually on sales and marketing functions.
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National Do-Not-Call: Navigating the Winds of Change
As the number of consumers on the national Do-Not-Call registry exceeds 60 million, telemarketers are scrambling to comply with the latest regulations to avoid fines
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Direct Approach
BMA spoke exclusively to John A. Greco, Jr., newly-appointed President and CEO of the Direct Marketing Association, about the way forward and how the DMA will be acting to support its members.
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Direct Into the Future
US direct marketing expert Howard Draft on how to reach today?s consumer in an increasingly fragmented world.
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