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The Magazine

Issue 17

One year on from the financial crisis, what have US businesses learned from the last 12 months? Read our interactive e-magazine to find out.

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Blog

Spencer Green
Chairman, GDS International

Sales and the 'Talent Magnet'

A lot is written about being a ‘Talent Magnet’, either as a company, or as President. It’s all good practice – listen, mentor, reward, provide clear goals and career maps. Good practice for the employer, but what about the employee?
24 May 2011

The Benefits of Corporate Alumni Networks

Daniel Christopher Jones

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It wasn't too long ago that when somebody left a company they bid farewell with a firm handshake and a pat on the back, but were then forgotten about once the door had closed behind them. The exiting employee was also far from sentimental about the company he or she was leaving behind and both worker and employer would happily move on.

Yet, organizations are increasingly recognizing the benefits of keeping in touch with former members of staff through the creation of corporate alumni networks.

The basic principle behind corporate alumni networks is to help people with a common bond maintain contact. Members can arrange reunions, host job-referral programs or even offer professional training sessions.

Employees clearly benefit from professional networking

Whereas the benefits of professional networking to former employees are clear, why should your company support such corporate alumni networks?

By demonstrating an interest in former employees a company can prove that it truly does value the contribution of all workers, which in turn could lead to future candidate referrals. Individuals who feel a positive connection to your firm through an alumni group also are likely to recommend skilled applicants for your openings.

Business opportunities

Ex-employees, those with a strong understanding of your corporate culture and hiring needs, who keep in contact with their former employers are also more likely to recommend your company's products or services to current employers and other associates.

Furthermore, former staff members may tip you off on potential vendors or service providers that they know will be of value. Things such as a consulting firm that focuses on a particular IT specialty, or a software manufacturer about to release an innovative application could be extremely valuable - especially when we are emerging from recession.

Corporate alumni programs have never been more relevant

However, as www.ere.net, the most important benefit of corporate alumni programs has never been more relevant. With the global economic downturn, companies swallowing up other companies and job lay-offs at record highs, companies are being forced to jettison talent in which they have invested valuable time and money.

By developing a process that allows companies to quickly and easily "re-recruit" lost talent, corporate alumni can help companies save both time and money.

Alumni programs allow businesses to maintain a mutually beneficial relationship with former employees who may someday provide significant value again, providing an excuse to remain in contact and develop a mechanism to recruit them back quickly when needed.

Far more than just another social networking gimmick, corporate alumni can be extremely beneficial to a company's reputation and bottom line.

 

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New York: The saviour of new business? | Obama welcomes economic growth | How green IT can save you money


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