Lost In Translation

After the public launch, company executives were surprised to learn that their well-known American slogan translated into Chinese as ?eat you fingers off.?

Corporate history is littered with such mistakes - many were more damaging to customer relations and sales than Kentucky Fried Chicken?s Chinese debacle. These mistakes all serve to illustrate a key point: translating and localizing your products to the markets in which you sell them is critical. And, as globalization and the need to access foreign markets become more important to the survival of American businesses, translation and localization of products and services continues to challenge marketing executives.

Includes:
globalization
translation
localization