Is Thinking Global killing Local?

How often is the debate and rollout more about the technology and the internal process rather than the activity that actually engages the real world?

Never has it been more important for us to communicate effectively, consistently and accurately with our customers, wherever they are in the buying/relationship cycle, whatever language they speak and whichever communication medium they prefer. A clear global strategy is fine but it must be flexible enough to respond to local needs and to exploit local opportunity.

Includes:
Market size and complexity
Global responsiveness and cost pressure
Beware cultural ?stereo-typos?
Responding to the ever present cost pressure
Content and design changes mid-localization
Lack of internationalization
Slipshod English
Think global, act local