Going Mobile

Justin Abramowitz, Senior Editor

Marcelo Condé explains why wireless technologies and mobile enterprise projects are improving business processes and operations.

“Mobile technology is changing so fast, and the expectations of new workers are changing even faster”
-Marcelo Condé

Automating processes, improving care control, increasing sales productivity or the quality of services are some requisites of adherence to enterprise mobility solutions that are growing around the world. In general, the advantage of m-commerce in comparison to e-commerce is the ease of getting information electronically anytime, anywhere. With 24/7 access, it is essential for the rapid assimilation of new technologies and is increasingly the most direct and interactive answer for users.

Companies are using wireless technologies to gain productivity and sell more. Examples are some of Spring Wireless' clients including L'Oreal in France, InBev in Belgium and the ThyssenKrupp company in Brazil. All three of these companies have improved processes for sales and delivery, leveraged existing infrastructure, become increasingly cost-efficient, and also reduced operational costs and paper-based processes. More than that, each has strong roll out opportunities around the world, usually when they have subsidiaries. 

Mobile technology is changing so fast, and the expectations of new workers are changing even faster. Unfortunately, enterprises have not prepared themselves to really be able to deal with any of this and until now there's been no strategic view on how to integrate mobility into the enterprise.

Today, Spring Wireless is the only company that has an extreme capacity to deliver and implement mobile enterprise projects with customers around the world in deploying and managing end-to-end solutions comprised of software, infrastructure, connectivity and services that maximize business value by creating new revenue channels, increasing productivity and improving business processes and operations. The organization is one of the largest installed bases in the industry and has accelerated growth - the most rapid amongst all its competitors. Increasingly, the corporation companies, especially those that are in emerging markets need to have access to technology, mobiles and, in particular, smartphone's are the short way to get into it.

The reason behind Spring Wireless' success has been a great idea at the right time. I had an opportunity that is similar to several American entrepreneurs who have made fame and fortune in Silicon Valley, California. I realized that handheld's and mobile phones have been gaining space as working tools for some companies and recognized an opportunity to profit from it.

Now, with more than 240,000 users around the world, and an average annual growth of 100 percent since its founding in 2001, Spring Wireless serves more than 450 clients including top Fortune 1000 companies and many of the most recognizable names in a variety of industries such as: inBev, Santander, Kellogg's, P&G, Unilever and Coca-Cola.

Spring Wireless delivers complete mobility solutions that enable people and organizations to increase their productivity, optimize real-time processes, and maximize their business success. Our end-to-end approach extends investments by building applications on a single, proven and strategic platform - one foundation for all base technologies that work across a wide range of devices, clients, operation systems and networks

Today, two-thirds of Brazilian companies already use a mobile device and another 19 percent plan to use them soon. According to a study by US research firm Gartner, the enterprise mobility market will see significant growth in the coming years. According to Gartner, worldwide sales of mobile devices will increase from 1.4 billion units in 2010 with the smartphone will becoming the big star of this universe: it is estimated that sales will reach one billion units this year.

Marcelo Condé is Spring Wireless Chief Executive Officer. Prior to founding Spring Wireless in 2001, Condé worked at Gradus (affiliate of GP Investments) and at Goldman Sachs in the Mergers & Acquisitions Division. Condé holds a MBA from Harvard Business School and a BS in Robotics & Engineering.

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Article published 8th November 2010