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Issue 1

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Blog

Spencer Green
Chairman, GDS International

Sales and the 'Talent Magnet'

A lot is written about being a ‘Talent Magnet’, either as a company, or as President. It’s all good practice – listen, mentor, reward, provide clear goals and career maps. Good practice for the employer, but what about the employee?
25 May 2011

Creating Content for Global Customers & Employees

Bowne Global Solutions | www.bowneglobal.com

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Unfortunately, it is not economically feasible to optimize your message to appeal to all the various social, linguistic, political, geographic and religious connotations. As such, you must identify segments offering the greatest potential return and then diligently adapt your content to ensure the integrity of your message and intent is not clouded by cultural influence. Working with a skilled translation and globalization service provider like Bowne Global Solutions can alleviate many of these concerns by leveraging their in-country, content-savvy linguistic professionals to help tailor your source message to improve the response in today?s global environment.

Includes:
Culture
Globalization
Translation


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